An Authorized Representative (AR) is a natural or legal person established in the European Union who has received written authorization from a manufacturer outside the EU to carry out certain tasks.
The AR serves as the official point of contact for EU authorities, ensures the retention of product compliance documents, and facilitates communication during inspections, reviews, or safety incidents.

BECAUSE YOU ARE LEGALLY REQUIRED TO HAVE IT!

Market Surveillance Regulation (MSR) (EU) 2019/1020 Article 4(1):
A product covered by certain EU harmonization legislation may be placed on the EU market only if there is an economic operator established in the EU that assumes specific legal responsibilities. This operator must:
Confirm that the EU declaration of conformity or declaration of performance and the required technical documentation have been prepared.
Keep the required documentation available for inspection by market surveillance authorities.
Provide all information and documentation in response to reasoned requests from authorities.
Inform market surveillance authorities if there is reason to believe that the product poses a risk.
Cooperate with market surveillance authorities.

Medical Devices - Regulation (EU) 2017/745 (MDR) and Regulation (EU) 2017/746 (IVDR)
Cosmetics Sector - Regulation (EC) No 1223/2009
Machinery Sector - Machinery Directive 2006/42/EC
Electronics Sector - Low Voltage Directive (2014/35/EU), EMC Directive (2014/30/EU)
Toy Sector - Directive 2009/48/EC
Artificial Intelligence Sector - AI Act (Regulation (EU) 2024/1689)
Construction products (Regulation (EU) No 305/2011)
Personal protective equipment (Regulation (EU) 2016/425)
Gas-burning appliances (Regulation (EU) 2016/426)
Batteries and waste batteries (Regulation (EU) 2023/1542)
Raw materials (Regulation (EU) 2024/1252)
Energy-related products (Directive 2009/125/EC)
Pyrotechnic articles (Directive 2013/29/EU)
Recreational marine craft (Directive 2013/53/EU)
Simple pressure vessels (Directive 2014/29/EU)
Electromagnetic products (Directive 2014/30/EU)
Non-automatic weighing instruments (Directive 2014/31/EU)
Measuring instruments (Directive 2014/32/EU)
Protective systems (Directive 2014/34/EU)
Radio equipment (Directive 2014/53/EU)
Pressure equipment (Directive 2014/68/EU)
Artificial intelligence (Regulation (EU) 2024/1689)
Forest products (Regulation (EU) 2023/1115)
Food (Regulation (EC) No 178/2002) (as responsible operators)

General Product Safety Regulation (GPSR) (EU) 2023/988 Article 5:

Products placed on the EU market must be safe!

A product is considered safe if it carries no risk or only a minimal level of acceptable risk. The safety assessment takes the following elements into account:
The characteristics of the product (design, composition, packaging, instructions, etc.)
The effect of the product on other products and vice versa.
The presentation of the product, labeling, warnings, and safe-use instructions.
Especially vulnerable consumer groups such as children, older people, or persons with disabilities.

Appointing an Authorized Representative
Manufacturers outside the EU must appoint an authorized representative established in the EU to ensure regulatory compliance.
Compliance with EU Legislation
Non-EU manufacturers must comply with EU legislation.
Retention of Technical Documentation
Non-EU manufacturers must retain technical documentation and cooperate with EU authorities.